JA BizTown
Discover JA BizTown: Where Learning Comes to Life
Imagine a place where elementary students take on adult roles for the day, running businesses, managing finances, and making real-world decisions. At JA BizTown, students connect classroom lessons to practical life experiences as they explore financial literacy, work readiness, and entrepreneurship in an engaging, hands-on environment. Designed for students in grades 4–6, JA BizTown brings education to life, sparking creativity and ambition while building essential life skills.
Bridging School and the Real World
While students may be too young to drive or hold a real job, JA BizTown gives them the opportunity to:
Operate businesses such as a bank, non-profit, insurance agencies, construction company, health care facility, utility, city hall, and more.
Write checks and use debit cards
Lead businesses as CEOs and CFOs
Through these dynamic experiences, students gain a deeper understanding of how money moves through an economy, the importance of teamwork, and the responsibilities of running a business.
A Curriculum Built for Success
JA BizTown begins in the classroom with an in-depth curriculum that prepares students for their on-site simulation. The program focuses on three core pillars:
Financial Literacy: Learning how to earn, spend, save, and invest money responsibly
Work Readiness: Developing professional skills and exploring career options
Entrepreneurship: Understanding business ownership and innovation
An Immersive, Real-World Experience
When students arrive at JA BizTown, they step into a fully interactive, simulated city complete with storefronts sponsored by real-world businesses. Each student assumes a specific job role—such as CEO, CFO, or employee—and works as part of a team to operate their business. JAGNO’s JA BizTown features partnerships with leading organizations, including:
Chick-fil-A
State Farm
Entergy
Biz New Orleans
Signworx
Capital One Bank
Palmisano
Ochsner Health
United Way of Southeast Louisiana
Blue Cross Blue Shield of Louisiana
And many more!
These partnerships offer students firsthand exposure to diverse industries and potential career paths.
Get Involved with JA BizTown
Are you an educator looking to inspire your students with real-world skills? A business leader interested in community engagement? Discover how you can participate:
